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We already know how Apple will prosper in uncertainty | #ios | #apple | #iossecurity | #hacking | #aihp



With inflation raging, supply chains broken, and a tech workforce unsettled by the COVID-19 pandemic aftermath, what’s a smart company to do? We already know what Apple will do – it will follow the maxim of founder Steve Jobs, put its figurative head down and “innovate” its way through uncertain times.

When the going gets tough…

Speaking to CNN many years ago, Jobs explained his approach:

“We’ve had one of these before, when the dot-com bubble burst. What I told our company was that we were just going to invest our way through the downturn, that we weren’t going to lay off people, that we’d taken a tremendous amount of effort to get them into Apple in the first place — the last thing we were going to do is lay them off. And we were going to keep funding. In fact we were going to up our R&D budget so that we would be ahead of our competitors when the downturn was over. And that’s exactly what we did. And it worked. And that’s exactly what we’ll do this time.”

So, now that we know what Apple will do, here’s a quick rundown of some approaches it may take.

Rethink the walled garden

Apple’s walled garden is under attack. The company will be forced to make some changes, but it will attempt to set a line around customer privacy and the right for customers to choose security above competitive convenience.

While regulators don’t seem too convinced just yet, the argument has numerous strengths and I’m in little doubt that while compromises will take place, concessions will be made.

Apple will simply rebalance its business proposals to work within what’s left. But it won’t do so without a fight.

Copyright © 2022 IDG Communications, Inc.


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