Is your website ranking on Google SERPs?
To rank better, you need to do a lot of SEO. Lots, we mean it.
But, what if you could increase your SEO rankings with a simple trick?
Not only this but also increase your website’s security? (which Google loves)
Yes, it’s possible with an SSL Certificate! Don’t believe it? Let us show you how.
Google has been actively endorsing websites to shift towards HTTPS. And the reason is purely security and a great customer experience.
Shifting from HTTP to HTTPS indirectly means getting your website an SSL certificate.
And, the truth be told, an SSL certificate hits two birds with one stone.
It not only improves your website’s security but also its SEO ranking.
So, let’s dig in to find how SSL for SEO is possible in 2022.
How SSL improves a website’s SEO (Real-Life Case):
Now that HTTPS is being considered as a page-experience factor, many companies have been witnessing a MASSIVE increase in their rankings.
Google’s Gary Illyes claims that HTTPS can act as a tiebreaker in search engine results. In fact, Cloudtec observed their business keywords in the top 10 once they switched to HTTPS.
Their study involved monitoring their business keywords, social media shares, page visibility etc.
Their results displayed a 7% increase in their website ranking.
Not only this but they also reported their improved page visibility after using an SSL for SEO.
Below are the reports by Cloud tech displaying their improved keyword rank and page visibility.
Improved page visibility after the HTTPS switch.
Business keywords make their mark in the top 10
Why must you get an SSL for SEO purposes?
The weather and SERP ranking algorithms work in mysterious ways. But the crux remains the same.
Your website must be secure and relevant.
So, let’s focus on the ‘secure’ aspects of SSL certificates and how they massively boost your website’s rankings effortlessly.
1) SSL certificates make your website rank higher.
The HTTPS version of your website is an indication that it has been verified while the HTTP version’s ‘’Not secure’ sign is a scary signal.
Even if your website has the best of products on the internet, your customers won’t trust you back. Yes, that’s how bad the ‘Not secure’ sign is.
So, when you’ve installed an SSL certificate, the scary sign disappears, and your customers finally shop with a pocket full of trust.
Now, since you’ve got a secure website with great products, your website climbs the Google rank ladder fast.
And that’s how SSL certificates help you ace your SEO game.
2) Lower the bounce, the higher the rank
Would you buy groceries that look delicious but have a ‘medically hazardous’ tag on them? You’ll keep them back faster than you say, ‘No thanks!’.
That’s what your customers do when they visit your HTTP website.
They turn the other way (towards your competition) as soon as they see the ‘Not secure’ sign.
The longer you display this sign, the more people will lose interest in you. This increases your website’s bounce rate, a clear indication that customers do not like you. This hinders your rank.
But, with an SSL certificate, you attack the source of the problem.
No more scary signs, no more customers going away.
Lower the bounce, the higher the rank.
3) Google endorses SSL for SEO and online presence
In 2016, Google announced, “we’ll mark HTTP pages that collect passwords or credit cards as non-secure, as part of a long-term plan to mark all HTTP sites as non-secure”.
According to Google, “A substantial portion of web traffic has transitioned to HTTPS so far, and HTTPS usage is consistently increasing. We hit a milestone with more than half of Chrome desktop page loads now served over HTTPS.”
In addition to this, they added, “since the time we released our HTTPS report in February, 12 more of the top 100 websites have changed their serving default from HTTP to HTTPS.” This can be validated from 2017 statistics.
In fact, in 2015, Google’s Gary Illes made a statement that “HTTPS May Break Ties Between Two Equal Search Results” This pushed a lot of digital marketers to opt for SSL products and switch from HTTP to HTTPS.
Moreover, Google has been actively endorsing SSL certification since 2014. And, in their official webmaster’s blog titled, “HTTPS as a ranking signal”, they recommended HTTPS encryption for all.
CMS wants you to get an SSL for SEO!
Popular open-source Content Management Systems (CMS) like Word Press also wants websites like yours to move to SSL.
In their 2016 blog, they stated, “First, early in 2017, we will only promote hosting partners that provide an SSL certificate by default in their accounts. Later we will begin to assess which features, such as API authentication, would benefit the most from SSL and make them only enabled when SSL is there”.
Other popular CMS continue to follow the CMS giant- WordPress’s footsteps thus making it absolutely necessary for websites to get an SSL for SEO rankings.
Conclusion
With more websites rising up each day, 2022 will give you a tough time ranking and leading your way in the market. This is time to get yourself an SSL for SEO purposes that puts you at the top rank.
We hope this article was helpful, we’ll be back with more updates soon!
The post ‘SSL for SEO’ the 2022 Google Ranking Mantra appeared first on https.in Blog.
*** This is a Security Bloggers Network syndicated blog from https.in Blog authored by https.in Blog. Read the original post at: https://www.https.in/blog/ssl-seo-2022-google-ranking-mantra/
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