Backup and recovery platform provider Redstor has detailed its new All Access Partner Program, alongside an expansion of its leadership team.
The new All Access Partner Program has been designed to help MSPs capitalise on high demand for cloud-based data protection services across on-premises, cloud-native, and SaaS business application workloads.
The initiative equips MSPs with co-branded online marketplaces that will simplify and accelerate the sales process, including sales, marketing and technical support, attractive NFR bundles and discount pricing, as well as a new Partner Advisory Board for exchanging insights with peers.
“Redstor’s commitment to MSPs is absolute,” Redstor said in a release. “The company only sells through the channel, and having started out as an MSP, it is familiar with the challenges that service providers face. This has allowed Redstor to create a uniquely powerful program with All Access.”
Redstor’s backup and recovery platform helps businesses discover, manage, and protect customer data. With a wide range of connectors for on-premises and critical cloud applications such as Microsoft 365, it helps streamline IT workloads by centralising the backup and management of data across entire customer environments.
It also offers near-immediate file recovery through its InstaData technology, as well as AI-powered malware isolation for safe restores.
With its new partner program, Redstor says MSPs will now see improved efficiency when onboarding customers and will benefit from lead referrals and listing in the Partner Directory.
Partners also have access to NFR and marketing development funds, increased margins, a library of sales resources, as well as access to the scheme’s Partner Advisory Board and partner community.
The move comes amid continued growth for Redstor and an expansion of its leadership team. Alongside its partner program, the company announced the appointment of Linda Misauer as its new VP of Software Security, as well as Douglas Sawyer as Director of Partner Acquisition.
That takes the total number of senior executives to recently join the business to four, with Mike Hanauer recently becoming Chief Revenue Officer and Matt Scully taking on the role of Channel Chief.
Speaking on his appointment, Sawyer said: “I’ve built a career on listening to MSPs, advocating for their needs, and teaching my teams to do the same. With Redstor, I can not only ensure their voice continues to be heard, I can answer with technology that’s recognised by users as the best on the market.”